That may sound a bit callous, but much like charity fatigue, when we’re inundated with or overly accustomed to a certain style of PSA, it’s difficult to get connect with the message. We’ve been seeing the ads telling us about starving people around the world or what our brains look like on drugs our entire lives. “We use that as a bit of a foil, to get people nodding their heads, feeling that they’re along for the ride with a story they can relate to, then we reveal to them this whole other story’s been going on, we’ve worked our way in to making our story about gun violence into something that’s relatable.”Ĭreating a PSA that truly works to achieve its goal of engaging us is no easy task. “Most of us haven’t experienced the tragedy of losing a loved one to gun violence, but we can all relate to the experience of falling in love in high school, and the awkwardness and excitement that comes from it,” says Alsante. The answer wasn’t to make gun violence more relatable, but to use a very relatable story to view the issue of gun violence through. The organization’s “Know the Signs” research-based programs are provided at no cost to schools and community organizations, and in just 22 months, they’ve trained 1.5 million students, teachers, school officials, and parents in all 50 states in at least one of the programs.
SANDY HOOK PROMISE HOW TO
Sandy Hook Promise’s mandate is to help teach young people and adults how to recognize an individual exhibiting at-risk behavior, and how to effectively intervene to get them help before they hurt themselves or others. In 2014, they launched a three-minute PSA called “Monsters Under The Bed,” and the full-length doc What They Left Behind.
It’s not the first time Sandy Hook Promise and BBDO New York have worked together. As the school year winds down, one student finds himself starting an unexpected relationship.Sandy Hook Promise (SHP) is a national nonprofit organization ba. A perfect way for a PSA to raise our awareness to better see and hear the potential warning signs. Perhaps the biggest reason the new PSA “Evan” for the national gun violence prevention organization has more than 4 million views in just a few days, is for just how thoroughly it exposes how unaware we all can be. They need to see that we can put aside our partisan politics, and agree on solutions to protect them, and future generations.The ad you’re watching may not be the ad you should be seeing. This is what our generation of current students needs. I have more hope than I have had in a long time. Though this package won’t solve the issue of gun violence, it is a huge step forward and includes many policies that will save lives and provide better mental health support for anyone who needs it. Right now, Congress is discussing a package of mental health and gun safety measures, including policies such as safe storage, background checks, and extreme risk protection orders. It’s not about taking away Constitutional rights – it’s about sensible regulations that protect our collective right to life. We also know escalating gun violence will not stop if we don’t address easy, unrestricted access to firearms. By better supporting those with anxiety, depression, isolation, and anger, we can prevent many forms of violence and self-harm, enabling people to live productive and positive lives. Our programs have already averted nine credible school shooting plans and over 300 youth suicides. This is what we focus on at Sandy Hook Promise and we know this preventative model works. Yes, we need to provide more mental health funding and resources, remove stigma and treat “mental” health as just “health.” Yes, we need to teach everyone how to recognize the warning signs of someone who needs help, and then take action to prevent any escalation. But if that were truly the problem, wouldn’t those same politicians support policy that restricts someone with mental health issues from accessing firearms?
And even if it did, how do we identify the “bad people” before they begin shooting? Some politicians go further and blame all of gun violence on mental health. already has more guns than people – 120.5 guns for every 100 people – so clearly that doesn’t work. (More) Sandy Hook Promise Foundation is a 501 (c) (3) organization, with an IRS ruling year of 2013, and donations are tax-deductible. Some politicians argue we need more guns to protect ourselves from the “bad guys.” But the U.S. Mission: THE MISSION OF SANDY HOOK PROMISE IS TO END SCHOOL SHOOTINGS AND CREATE A CULTURE CHANGE THAT PREVENTS VIOLENCE AND OTHER HARMFUL ACTS THAT HURT CHILDREN.